Data-driven marketing is scary for executives and managers because it’s unknown territory. Most of our clients faced the same challenge: going out of their comfort zone. Eventually, they decided to get out.How?As the decision-maker, you don’t need to know data-driven...
Have you ever heard the story of the guy, who brought a diamond ring to the first date? No, you haven’t. Likewise, it’s not the best way to approach a cold prospect with a price quote. If you work in a marketing-related business, you should have noticed...
You may have the best product, marketing team, sales team and the knowledge in your business field. However, finding a niche strategy that differentiates your product from the market is one of the biggest challenges. Otherwise, you could get lost among other...
One of the things we do best is thinking of the worst-case scenarios, and this is what all this marketing canvas about. What are all the things that can go wrong? What are all the reasons I can fail? However, this time, we will transform this way of negative thinking...
In my experience as a consultant, one of the biggest mistakes a company makes is failing to build a strong value proposition. A value proposition is crucial to building strong sales and marketing material for any B2B company. It influences your prospects decision on...
This isn’t like one of the typical blog posts we write. When I joined GrowForce, I was quite new to sales automation. You could almost call me a sales automation virgin. In the previous companies I worked at, I used to waste time doing everything manually. It used to...
